It’s certainly true that a few of us are geniuses, and a few more are very lucky. 

The rest of us need a process, a practical step by step method that tells us how to proceed. Why is a process so important?

In the modern world, all professionals use proven, systematic processes to create better outcomes. Just a few examples:

 

•    Your chartered accountant uses processes to prepare financial statements and prepare your taxes.
•    Engineers use processes to design products and organize production in factories.
•    Money managers use processes to choose investments.
•    Your doctor uses processes to diagnose and cure illnesses.

 

If you needed to have surgery, you'd certainly expect your surgeon to use a proven process, wouldn't you? 

 

Processes are effective because they combine and distill the wisdom of what worked best in the past, based on the practical experiences of the most successful experts in the field.

 

In my personal interactions with the Managing Directors of hundreds of Indian companies, virtually all readily agree that systematic processes create better outcomes. They also agree that the opportunities they choose are critical to success.

 

Yet only a small handful (less than 1%) of Indian companies utilize a systematic process to find, evaluate, choose and implement opportunities.

 

The fact is, if you don't use a systematic process, you might as well have a monkey with a dart board choose your opportunities.