Client: India’s first U.S.-certified heart hospital.
CEO’s Dream: To triple beds and sales within six years, to expand into new specialties and geographies, and have sustainable, profitable, growth.
Opportunities Recommended by OppGuru:
Move Upscale: OppGuru recommended that the client leverage its superior reputation, by creating 7-star facilities and services for the super luxury segment, catering to both Indian and foreign HNI’s.
Remain the King of Hearts: OppGuru recommended that the client focus solely on the heart segment and cancel its current program of brand extension into orthopedics, cancer, and other specialties. OppGuru also recommended that the client abandon plans to change its brand name to focus on the generic word “Hospitals,” and retain its current branding focused on the word “Heart.” By remaining King of the heart segment, the client can recover its greatest opportunity for sustained, profitable growth.
Expand in India and Beyond: Rather than only considering expansion into other Indian cities, OppGuru recommended that the client consider the goal of becoming the finest brand of heart hospitals in all of Asia. Heart care is the largest medical segment and Asia is the world’s fastest growing region for luxury care. OppGuru recommended that by capturing leadership of the heart niche in Asia, the client would discover a phenomenal opportunity for sustained, profitable growth.
Actions Taken: The client accepted and implemented the OppGuru recommendations.
The OppGuru Advantage
Industry: the hospital industry was projected to grow at a CAGR of 15 to 20% over the next five years.
Client: the client is on track to grow at over 35% CAGR for the same period following the execution of OppGuru recommendations.