Sector: Creative Agency
Client: Indian subsidiary of a British creative agency specializing in high-end commercial photography and catalogs.
CEO’s Dream: To grow sales by 400% within five years, with 50% of sales from abroad.
Opportunities Recommended by OppGuru:
Tap Demand in the Region: the client had already locked up a third of India’s quality imaging market, so domestic growth was limited. As the South Asia and MENA regions had a severe shortage of skilled photographers, OppGuru recommended that the client hire a dedicated marketing and sales team to create new customer relationships in the region, to uncover an enormous source of sustained, profitable, growth.
From Outsourcing to Insourcing: the client’s British operation had successfully outsourced catalog work to its dedicated Indian unit. OppGuru recommended that this operation be expanded to accept outside clients. By marketing these outsourcing services to other British companies, as well as to Indian companies in that country’s booming e-commerce space, the client could discover significant new opportunities for sustained, profitable, growth.
Focus on Imaging: high quality imaging was a great, fast growing market with huge margins. Yet 50% of the client’s photographer capacity was unused, due to inadequate sales effort and management capacity. OppGuru recommended that the client hire a new COO responsible for management, marketing, and sales, and appoint regional sales reps to reach new potential customers. By restructuring management and focusing on sales, the client could recover an enormous opportunity for sustained, profitable, growth.
Actions Taken: the client accepted and implemented the OppGuru recommendations.
The OppGuru Advantage
Industry: the creative agency industry was projected to grow at a CAGR of 12 to 14% over the next five years.
Client: the client is on track to grow at over 35% CAGR for the same period following the execution of OppGuru recommendations.