How do you see opportunities clearly?

What are opportunities and how do you see them clearly? First of all, let’s be clear about one thing: opportunities are not ideas. My father used to say that ideas are a dime a dozen. In other words, an idea alone is worthless.

An opportunity, on the other hand, is like a seed that can grow into a giant tree. Very few ideas can do that.

A great career opportunity can rocket you to the top. Can an idea do that?

A great business opportunity can make you the richest person in the world. Can an idea do that?

How do you see opportunities? They are all around you. Why? Because opportunities are created by changes in your environment. Because of the rapid pace of change, opportunities are being created all the time. But to take advantage of them, you first must see them.

To see opportunities, you must understand first and foremost where you are now.

You must first realize that the starting point is more important than the destination. Here’s an example of what I mean:

Let’s say you just landed in a new city you’ve never visited before and need to reach your hotel. You pull out Google Maps. What is the first thing Google will ask you? It will ask you your location.

Unless you know where you are now, every route to your destination will get you lost.

That’s why for my own consulting clients, I conduct an Opportunity Audit of their environment. An audit is a thorough picture of reality. By making an audit of your own environment, you can ensure that you set off on your opportunity journey from the right starting point. How can succeed on the rest of your opportunity journey? By using a proven, systematic process.