Client: A leading Indian publisher of popular magazines, growing profitably at 10 to 15% annually.
CEO’s Dream: to monetize content around the world, and further build brands to ensure sustained, profitable, growth.
Opportunities Recommended by Open Mind:
Not Readers, Consumers: The client connected almost solely through magazine readers. OppGuru recommended that the client connect with the other 90% of consumers – listeners and viewers – by extending its brands across all media platforms. By connecting with listeners and viewers as well as readers, the client can massively expand his consumer footprint and recover an enormous opportunity for sustained, profitable, growth.
Design Content to Media: because of its magazine orientation, the client had viewed other media simply as an extension of print, i.e., a video magazine. OppGuru recommended that the client could greatly enhance the value of its brands by creating content tailored for each media: print, TV, radio, mobile or tablet. By creating distinctive content across media, the client could delight both consumers and advertisers, and uncover opportunities for sustained, profitable, growth.
Build Digital Presence: 900 million Indians worldwide had mobile phones, but few were interacting with the client’s media brands on mobile or internet. OppGuru recommended that the client quickly build the capacity to set up a sharp digital presence for his major brands. By understanding the needs of a vast group of potential new consumers who no longer touch paper, the client could discover huge opportunities for sustained, profitable, growth.
Actions Taken: The client accepted and implemented the OppGuru recommendations.
The OppGuru Advantage
Industry: the magazine industry was projected to grow at a CAGR of 12 to 15% over the next five years.
Client: the client is on track to grow at over 25% CAGR for the same period following the execution of OppGuru recommendations.