Sector: Real Estate Development

Client: A leading real estate developer with residential projects, IT parks, a well-known mall brand, and a 5-star hotel.

CEO’s Dream: To create sustainable, profitable growth by expanding the hotel and mall businesses, increasing volume in the residential sector, and through diversification.

Opportunities Recommended by OppGuru:

Diversify into Self-Storage: the client expressed interest in diversifying into logistics. OppGuru recommended that the client pioneer the field of “personal logistics” by creating India’s first chain of branded self-storage warehouses. There are 46,000+ self-storage warehouses in the U.S., with 30 million customers. By serving the needs of urban Indians who are crammed together with more possessions and less space, the client can discover a vast opportunity for sustained, profitable, growth.

Distinctive Branding and Positioning: the client currently shares a family brand name with other companies he doesn’t control. OppGuru recommended that he create a distinct residential brand that delivers a unique set of relevant benefits targeted to upper middle-income consumers: ready possession, fixed pricing, no extra charges and prompt after sales service. By professionally marketing this distinctive brand, the client will recover long-lasting opportunities for sustained, profitable, growth.

First National Mall Brand: the client independently controls a strong local mall brand. As organized retail develops and international brands enter India, retailers will pay a premium for an easier and more professional national rental solution. OppGuru recommended that the client create India’s first national mall brand by expanding through partnerships to up to 100 cities, uncovering an opportunity for sustained, profitable, growth.

Actions Taken: the client accepted and implemented the OppGuru recommendations.

Industry: the clients’ industry was projected to grow at a CAGR of 8 to 10% over the next five years. 

Client: the client is on track to grow at over 18% CAGR for the same period following the execution of OppGuru recommendations.